From zero to proofed, drink in spirited canadian tales & cocktail culture

The Art of Dilution: When You Want It and When You Don't

Dilution is often seen as a bad thing in cocktails. It can water down the drink, making it less flavourful and less potent. But there are times when you want dilution, and times when you don’t. In this blog post, we’ll talk about what dilution is, how it affects your cocktails, and when you should and shouldn’t be using it!

Cocktail dilution

What is dilution?

Dilution is the process of adding water to a cocktail. This can happen in several ways, but the most common is simply from ice. As your drink melts, it will add water to the mix, diluting it.

Dilution also happens when you shake or stir your cocktail to chill it, when you’re using a simple syrup (sugar and water) to sweeten your cocktail or when you use any kind of mix (like soda water).

What impact can dilution have on your cocktail?

Dilution can have a big impact on your cocktail. It can make it less flavourful, and weaker. If you aren’t controlling the dilution in your drink, it can ruin a perfectly good cocktail.

Too much dilution and your drink will be watered down and tasteless. But done right, dilution can actually improve your cocktail. It can help to balance out flavours, and make the drink more refreshing or open up more flavours and aromas in a stronger spirit-forward libation.

If you’re creating your own cocktail, you should always be thinking about how much water is being added to your drink, whether it’s coming from your simple syrup, a mix or from your ice.

So when should you be using dilution, and when should you avoid it?

If you’re looking for a more potent cocktail, then you’ll want to minimize your dilution. This will impact the method you choose for making your cocktail, as well as your choice of ingredients.

For example, classic martinis are not a cocktail you want to maximize your dilution in. But when you shake your cocktail, you reach the coldest and most amount of dilution from your ice in the shortest amount of time.

This is one of the reasons a proper martini is stirred, not shaken. Too much ice melting into your drink due to shaking it can spoil the flavours in your premium gin or vodka.

When is dilution good?

Good question! One can argue that a bit of dilution is always a good thing, or at least an unavoidable thing.

But when do you want more of it vs. less?

  • When you’re working with strong flavours or overproof spirits
    Think about tiki drinks for this example. A lot of them call for overproof rum or at least a healthy quantity of more standard rum… and they’re usually a lot sweeter!

    It’s a drink you want to have on a hot day, so lots of ice and a bigger quantity are always appreciated. In this case, you want a stronger drink that you can also use dilution to your favour when the ice is going to melt quickly. Instead of watering down the drink, you actually end up with a pretty good cocktail people still want to consume.

  • When you need to balance out the flavours of your cocktail
    Dilution can be a powerful tool for bringing out the flavours of a spirit. By adding water, you can help to balance out the flavours and make the drink more refreshing. Dilution can also help to highlight certain flavours in a spirit, making it more pronounced. So if you’re looking for a drink with intense flavour, dilution is something you should consider.

  • When you want a weaker drink
    Dilution can be helpful if you’re looking for a weaker drink. It can help to make the drink less potent, and more refreshing. Dilution can also help to make a cocktail last longer, as it will take longer to diluted drink to lose its flavour.

  • When you’re tasting a spirit like whiskey
    Have you ever seen someone get a side of water or ice chips with a whiskey they ordered? Even one or two drops of water into a scotch or other type of whiskey can bring out an entirely different array of flavours!

What are some of the downsides of dilution?

We’ve mentioned these in one way or another already, but to summarize, these are the points you want to think about where dilution may or may not help your cocktail taste better:

  • It tones down the flavours in a cocktail. Good if you’re working with strong spirits or other flavours. Not so good if you’re working with more delicate or floral flavours.

  • It can take away from the potency of your cocktail. This ties in to the point above as well. If you’re mixing a strong drink like an Old Fashioned, Manhattan or Martini, you want less dilution in your drink. Whereas if you’re doing a drink with multiple ingredients or want to go light on the alcohol content, dilution is going to be your friend.


So there you have it! The next time you’re making a cocktail, think about whether or not you want to dilute it. If you’re looking for a more flavourful drink, then avoid dilution. But if you’re looking for a refreshing and balanced cocktail, then dilution can be your friend. Just be careful not to overdo it!

Up Your Bar Game With Our Free Guide!


This free guide is packed full of everything you ever wanted to know about whiskey!

You’ll learn fun and interesting facts about where whiskey comes from and how it’s made, what you should mix and what you should sip, and 10 delicious drink recipes to impress your friends with!